What will the French summer holidays look like?  - West France evening edition

What will the French summer holidays look like? – West France evening edition


Many French people look forward to the summer holidays at this time of year. But by the way, where will the majority stay? What budget do they spend on their leave? How long do they leave? We asked these questions to Didier Arino, director of the independent consulting firm Protourism and tourism industry expert.

After more than two years marked by confinements successive pandemic events of Covid-19, closed borders and other sticks in the wheels when you go on holiday, will the summer of 2022 be the return to normal? One month from the top departure of great holidayswe attend “A resurgence of intentions to go on holiday in the summer of 2022”reveals an investigation of the Ifop sounding institutecreated for the holiday rental platform Interhome France, and conducted with a sample of 1,004 people, representative of the French population aged 18 and over.

But what will the summer holidays look like for the French? Who are the ones leaving? What are the popular destinations? How long will their leave last? Will their budget be limited due to savings on holidays and leisure since the beginning of the Covid-19 health crisis or rather limited due to inflation and stagnant purchasing power? We take stock with Didier Arino, director of the expert firm Protourismand the study of Ifop.

Who are the French going on holiday this summer?

55% of French people plan to go on holiday this summer, according to the Ifop study, 44% in France and 11% abroad. Unsurprisingly, Didier Arino explains that “It’s the families that leave the most during the summer holidays.” Even if there is a small decrease in popular families “.

And among the 21% of French people who do not intend to go on holiday this summer, we find “The most precarious public, rural and large families are the most represented”details the Ifop study.

Where are they going?

“In Spain!” », responds tac to tac Didier Arino. It must be said that this destination is coming “Very much in mind”, at least when it comes to vacationing abroad. After Spain, the other most popular countries will be “Italy, Greece, Portugal, then the Maghreb countries, especially Morocco and Tunisia, which are experiencing a fairly strong post-pandemic recovery.”he lists.

Spain is the most popular destination abroad by the French for summer holidays. This is the case of these tourists posing in front of the Sagrada Familia in Barcelona. (Photo: Lluis Gene / AFP)

If Didier Arino starts by listing places outside the Hexagon, it is because there are quite a few French people considering going abroad. “At the height of the health crisis, in the summer of 2020, 94% of French holidaymakers stayed in France, and 6% went on holiday outside our borders; last year they were 15% going abroad and this year they are 25% considering it. » The expert states: “We are not quite back to pre-crisis levels, but we are almost back to normal.”

And in France then? “The two main destinations chosen by the French this summer in the country are Occitania and New Aquitainecontinues Didier Arino. But it should be noted that these are both very large areas in terms of area. “. Then the two territories that will come in second place, “These are Provence-Alpes Côte d’Azur and Brittany”.

For this summer, “Holidaymakers are looking for destinations with an identity, heritage, a strong cultural universe, local know-how, they no longer just want to go to the beach. It is for this reason that regions such as Corsica, Brittany and the Basque Country are increasingly visited. This is a trend that has emerged since the pandemic. » Didier Arino notices the same attraction for preserved natural areas, large spaces.

Also read: What are the travel desires of the French for 2022?

What types of accommodation do they choose?

With regard to accommodation, “French holidaymakers book in campsites, rather high-end, those with aqualudic spaces, or else they opt for furnished rentals, apartments, or even cottages”states Didier Arino.

Many French people choose campsites with mobile homes to stay during their summer holidays. (Illustration photo: Guillaume Saligot / Western France)

And these housing choices are, again this year, influenced by the Covid-19 crisis, according to the Ifop study, and this for 31% of respondents. 42% said they would choose their place of accommodation, taking into account the epidemic in 2020. And as a rule, according to Ifop, one in two French people who want to go on holiday indicates that the coronavirus crisis continues to have an impact on the choice of destination.

Also read: Here are the ten most searched French villages by holidaymakers on the internet

How long will the French holidays last?

As for the average length of stay, it will be stable compared to last year: “12 days on average and 10.5 days with rental of commercial accommodationsays Didier Arino. Last year, the duration of the holidays had increased slightly, and it remains at that level. »

What will be the average budget?

According to Ifop, “It will be the same as last year”. For his part, Didier Arino notes: “For a family of four, two adults, two children, who go on holiday for 10.5 days, the average budget is € 1,720.”. And according to him, “This is a good year in terms of budget, we are at the top of the basket of what the French usually give to the summer holidays”.

And the Ifop study goes in the same direction: “Only a quarter of future vacationers have a lower budget than last summer.” They were 39% in this situation just before the summer of 2020, while 56% have a budget the same as last summer and 18% a higher budget.

What explains these beautiful holiday budgets according to Didier Arino is that “The French have been wanting a holiday for the last two years, they have left less with the pandemic”. He has been observing this phenomenon since June 2021. “Holiday departures have been steadily growing, ski resorts have made a comeback this winter, and tourist destinations are packed on weekends this spring. The only destinations that suffer are those that depend on foreign tourists. »

The director of Protourism also noted that the bookings were numerous and well advanced, until the beginning of the war in Ukraine. “The French were letting go of the budget, reserving more beautiful housing.” » This stopped with the astonishment that followed the beginning of the conflict. “Now it’s time to dump her and move on.” »

Also read: Six tips to pay for your vacation cheaper

On the other hand, according to Didier Arino, inflation and the crisis of purchasing power do not really affect the reservations of French holidaymakers. “Those most affected by inflation are those who do not go on holiday. » He continues: “Those who have the best holiday budgets, the higher socio-professional categories, are not really impacted by the rising price of pasta and gasoline, they are not changing their holiday plans.” »

For others, the expert believes that there will be a decrease in spending only once they are in their vacation spot. “Many of them have booked accommodation where you can eat, so they will go less to the restaurant, and they will visit a beautiful exceptional site rather than three and turn to free activities next door. » He adds: “The tourism industry will be much more affected by this purchasing power crisis in the summer of 2023 than in 2022.”

Who will be the foreigners in France this summer?

While French people are spending their holidays abroad, some foreigners will have chosen France for their holidays. Et “Those who are expected to make a big comeback post-Brexit and post-pandemic are the British”, launches Didier Arino. Most foreigners came to stay in France in the summer a few years ago.

Then “It is the Germans and the people of the Benelux, whether Belgians, Dutch and Luxembourgers, who are expected to be the most numerous foreigners in France this summer. We are also seeing a good increase in the clientele of the countries of southern Europe, such as the Spanish and the Italians ”.

And as a general rule for Europeans, “80% and even more”. And the number of the latter among foreigners who come to stay in France in the summer “Even climbs to 95%, if we stick to most of the French territory, removing Paris and the Côte d’Azur”.

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