Virtual reality (VR) was introduced to the general public during the 2000s, thanks in particular to Second Life (a software that allows its users to embody virtual characters in a world created by the residents themselves), a second virtual world in which it is located. possible to recreate all the components that characterize the first world, through avatars. Favored in terms of virtual reality by the widespread use of smartphones and tablets, augmented reality (RA) has been made known by some thanks to Pokémon GO.
Stakeholders in the Metaverse project have announced that they have formed the Metaverse Standards Forum. Meta is, of course, a founding member, and big names in technology like Adobe, Microsoft, and Nvidia are too. However, the involvement of Apple and Google is lacking.
Apple’s non-participation in this project surprises many. While analysts expected Apple to become a dominant player in the metavers race with the release of mixed reality headphones this year or next. The gaming companies Roblox and Niantic are also not among the forum participants, nor are the emerging cryptocurrency-based metavers platforms such as The Sandbox or Decentraland.
In a report published in 2018 and entitled: Augmented and virtual reality in operations: a guide to investment, Capgemini Research Institute showed that companies take advantage of augmented reality and virtual reality. As a result of this study conducted on more than 700 executives involved in the RA / VR strategies of their organization and working in the automotive, industrial and energy sectors, the report had revealed that 82% of the companies that have implemented augmented reality and virtual reality technologies have achieved results that meet and even exceed their expectations.
Information has been circulating for years About a possible virtual reality or augmented reality material from Apple. According to a source close to Apple, Apple is working on a high-end and expensive VR headset that could be launched this year. Apple has not yet publicly acknowledged its headset design, although it has given its board a preview of the product.
Earlier this year, Apple expressed little interest in the idea of the metavers proposed by Mark Zuckerberg. I have been told directly that the idea of a completely virtual world where users can escape as best they can in the vision of the future Meta, platforms / Facebook, is beyond the reach of Apple, wrote Mark Gurman. He went on to say that Apple wanted the headphones to be used for bursts of gaming, communication and content consumption instead of long virtual reality tours like the ones Meta seems to want to take to the world.
Beyond its unannounced (but hotly debated) AR headphones being seen in development, CEO Tim Cook said Apple’s role in the metavers market is a big question during the first quarter 2022 earnings conference. ‘Apple in January.
We’re always exploring new and emerging technologies … we currently have over 14,000 AR Kit apps in the App Store, offering amazing RA experiences to millions of people today, Cook said when asked about metaverse plans d ‘Apple. We see a lot of potential in this space and we are investing accordingly.
In the meantime, Google has partnered with its own augmented reality headset. And augmented reality is a promoted feature of a variety of Google products, from Pixel phones to software. Google also joined the VR Standards Initiative in 2016, along with Facebook’s Oculus VR brand at the time. The initiative was led by The Kronos Group, a non-profit organization focused on emerging technologies that also hosts The Metaverse Standards Forum.
The new group offers free and open membership, so both companies could join the metavers forum eventually. However, given the many questions that arise about the metaverse and also the fact that Meta is inflexible when using a term that is synonymous with its own brand, this could be the reason for the absence from Google and Apple. .
According to the forum announcement, these organizations will not be able to participate in pragmatic, action-oriented projects, such as implementation prototypes, hackathons, plugfests, and open source tools to accelerate testing and adoption of metaverse standards. The group also said it would work to develop consistent terminology and “deployment guidelines.” The focus of the group will vary by member, but the potential topics offered are active and 3D rendering, human interface, and interaction paradigms such as AR and VR, user-created content, avatars, identities, privacy and financial transactions.
Source: Metavers Standards Forum
What is your opinion on the Metaverse Standards Forum project?
What do you think of the attitude of Apple and Google who are not members of this forum?
What do you think of metavers in general? Is it really necessary today?